
Jennifer hugs a mom at Make a Mother's Day
Below is my entry to the Undercover Boss contest, which was suggested to me by one of our parents. Many thanks to De Jenkins, who helped me craft the words. -DaAnne Smith
Jennifer Kennedy started working with Single Mothers Outreach (SMO) just in time. We had little money in the bank and I was at the end of my hope after several key volunteers and my only part-time employee gave notice during one of our busiest times of the year, the holidays. With only one paid employee—me—SMO was serving almost 500 families, and I was careening toward the depths of complete burnout.
Single Mothers Outreach empowers single parents and their children by providing hope, support, and resources so that families can become self-sustaining. This mission statement was crafted after twelve years of serving single parent families, when SMO was brought to its financial and organizational knees. As the then Board of Directors President, I scrambled and rallied with my fellow board members to procure and organize the resources needed to continue providing services. To do this, I first served dual roles as board president and acting executive director. I stepped down as board president and continued serving as executive director—without reimbursement—for well over a year.
As the organization stabilized financially, I continued as executive director at a salary well under the market norm, but I was energized and rewarded by the progress we were making and the lives we were impacting. SMO flourished. We reestablished our organization in the community, sharing vital information about our turnaround and the work we were doing. We reorganized programs to avoid duplicating services of other non-profit agencies, and we focused instead on the unique services we could provide. We recruited board members and other volunteers with the skills we needed to expand the depth and breadth of SMO’s services, and to propel the organization toward a successful future. That’s where Jennifer Kennedy enters the picture.
Jennifer had moved to Santa Clarita from New Jersey in 2008, a move made for her husband’s job. She quickly connected in our community, offering her extensive experience in non-profit and community services, fundraising, and event coordination. She immersed herself in her new surroundings as intern supervisor for membership services at the Santa Clarita Chamber of Commerce. Jennifer’s experience with national non-profit organizations (dating back to 1991) such as The Avon Foundation, Muscular Dystrophy Association, Catholic Charities, The Arc, The American Red Cross, and Interfaith Hospitality Network lent itself well to her pursuits in Santa Clarita. She volunteered for her church, her daughter’s schools, and local non-profit agencies such as Circle of Hope and the Michael Hoefflin Foundation.
But, when Jennifer came to work for SMO, she was, like our organization, also struggling. Her marriage had ended after sixteen years, and she was in the final stages of her divorce. I could only pay her a meager part-time wage; in fact, she left a much higher paying job to take this one. But, as she puts it, it was more important to her to do meaningful work than to be

paid a higher wage. I hired her to direct our programs and services, all aimed at helping single parents become self-sustaining. As Jennifer began her life as a single parent, she grabbed the hands of the parents she served at SMO, and they all learned and grew together.
To say that Jennifer breathed new life into our organization is a gross understatement. She quickly learned the ropes and jumped into helping our families in crisis, often seeing several families in a day. She built our case management program, which had suffered many setbacks, until it was running smoothly. Jennifer has an innate sense of how to care for and motivate people at the same time. When she meets with parents, she often challenges them, reminding them they are stronger than they realize—perhaps reminding herself at the same time. She points them in the direction of the resources they need to move forward, does what she can to assist our families as they progress, and celebrates their successes with them.
She listens attentively to discover unmet needs, often identifying programs and resources that our parents never knew existed. As a matter of fact, she soon discovered that many of our single parents were isolated, lonely, and had little or no interaction with other adults. She saw their need to mutually support one another—and for social interaction. As a result, she planned bi-monthly social events so our parents and their families could meet, form friendships, and network. Today, deep bonds have been forged among many of our families and parents, allowing them to achieve together what they could not have imagined on their own.
Jennifer is a living, breathing role model of perseverance and overcoming adversity. She was diagnosed with dyslexia as a child and struggled throughout her school life. She remembers school and medical staff telling her parents she would never learn in mainstream education, that she was too disabled by her dyslexia to learn. But this woman is a fighter who faced these battles in her childhood. She took advantage of support programs to help her complete her education. She graduated from college and earned not one, but two Bachelor of Arts degrees.
As I got to know Jennifer, I also found out about her work supporting women in the Dominican Republic. Through the Caring Chain, she travelled twice to the DR and continues to support this program. During her visits there, Jennifer taught women to crochet. These women, who normally attempt to support their families by selling small flour cakes on the side of the road, are taught a craft that allows them to create products for sale at their local markets. Jennifer and other Caring Chain volunteers coordinate yarn drives and have developed close friendships with the women they have met. And just as learning to crochet has made “magic” for women thousands of miles away, Jennifer has also shared this passion with SMO families by organizing a crocheting class. I was really surprised by the number of parents who attended, and the group continues to grow every time they meet. What is most important is that this is another way for parents to connect with each other and form friendships. Because of Jennifer’s influence, we are building a vital community at Single Mothers Outreach.
In the midst of getting to know Jennifer, I also found out she is also a seventeen-year breast cancer survivor. This isn’t a badge or label she wears; instead, it’s a part of the fabric that makes her the woman she is, strengthening her character and her resolve to support and help other women. This woman is a fighter!
Jennifer sees herself not as a SMO employee, but as a SMO partner. Knowing our tenuous financial situation, she worked very hard during the spring and summer of 2011 to launch a first-of-its-kind family-focused water festival event in our community that was very well received. We raised a few thousand dollars—and improved recognition and awareness of our organization and the work we do in our community. She has also utilized her considerable talents to build our volunteer corps, mostly from within our parent membership, multiplying the capacity of our agency.
What a difference a year has made. Jennifer just celebrated her one-year anniversary on February 7, 2011. I am energized and optimistic that my longtime dream of expanding Single Mothers Outreach nationally has real possibility because of Jennifer’s effective contributions. Her ability and effort allow me to focus my energies on moving SMO forward toward organizational self-sustainability, and Jennifer has found peace, strength, and independence as a single mom.

Jennifer and daughter Marissa
You may wonder why I would enter a national contest where there is a slim chance of winning. I enter for the chance to help a colleague who has not only become my right hand at work, but also a dear friend. Jennifer’s only daughter, Marissa, is ten and she wants to go to college. On the salary we are able to pay Jennifer, there is no way she could afford college without going into debt, which is something she will not do. I want Marissa to be able to go to college. And, I also want to help an organization that has come to mean so much to single parents who strive daily for their family’s well-being. I am compelled to do everything in my power to help.
Hope is the fuel that drives everything at Single Mothers Outreach.
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